:root{--serif:'Libre Baskerville',Georgia,serif;--sans:'Poppins',Helvetica,Arial,sans-serif;--ink:#111;--muted:#555;--line:#9a9a9a;--blush:#e5d1cc}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:var(--sans);color:var(--ink);background:#fff;font-size:15px;line-height:1.6;-webkit-font-smoothing:antialiased}
img,video{display:block;max-width:100%}
a{color:inherit}
h1,h2,h3,h4{font-family:var(--serif);font-weight:400;line-height:1.2}
em{font-style:italic}
.light{font-weight:300}
.hidden{display:none}
.eyebrow{font-size:12px;letter-spacing:.02em;text-transform:uppercase;margin-bottom:24px}
.eyebrow.center{text-align:center}.eyebrow.light{color:#fff}

/* header */
.site-header{position:sticky;top:0;z-index:50;display:flex;align-items:center;justify-content:space-between;padding:14px 48px;background:rgba(255,255,255,.96);backdrop-filter:blur(6px)}
.logo img{height:30px;width:auto}
.main-nav{display:flex;gap:min(9vw,135px);font-size:15px}
.main-nav a{text-decoration:none}
.main-nav a:hover,.main-nav a.active{text-decoration:underline;text-underline-offset:4px}
.pill{background:#000;color:#fff;text-decoration:none;border-radius:20px;padding:4px 18px;font-size:15px}
.pill:hover{background:#333}
.burger{display:none;background:none;border:0;width:32px;height:24px;cursor:pointer;flex-direction:column;justify-content:center;gap:7px}
.burger span{display:block;height:2px;background:#111}
.mobile-only{display:none}

/* buttons */
.btn-white,.btn-outline,.btn-grey,.btn-black{display:inline-block;text-decoration:none;font-size:13px;padding:8px 26px;transition:.2s}
.btn-white{background:#fff;color:#111}.btn-white:hover{background:#111;color:#fff}
.btn-outline{border:1px solid #111;border-radius:20px;color:#111;margin-top:16px}.btn-outline:hover{background:#111;color:#fff}
.btn-grey{background:#efefef;color:#111}.btn-grey:hover{background:#111;color:#fff}
.btn-black{background:#000;color:#fff;padding:10px 40px}.btn-black:hover{background:#333}
.wide{min-width:270px;text-align:center}

/* heroes */
.hero{position:relative;overflow:hidden;display:flex;align-items:center;justify-content:center;text-align:center;background-size:cover;background-position:center;color:#fff}
.bg-video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:0}
.hero>*:not(.bg-video){position:relative;z-index:1}
.hero-home{min-height:min(76vh,760px)}
.hero h1.hello{font-size:clamp(90px,16vw,230px);line-height:1;letter-spacing:-.01em;margin-bottom:28px}
.hero-sub{font-weight:300;font-size:16px;margin-bottom:28px}
.hero-sub em{font-family:var(--serif)}
.hero-short{min-height:470px}.hero-mid{min-height:540px}.hero-tall{min-height:600px}
.hero h1{font-size:clamp(36px,5vw,62px);padding:0 24px;max-width:1000px}
.hero h1.dark{color:#111}
.hero .veil{position:absolute;inset:0;background:rgba(255,255,255,.35);z-index:0}
.hero-inner .hero-sub{margin-top:18px}

.page-title{text-align:center;font-size:clamp(40px,5vw,62px);padding:56px 24px 40px}
h1.left{text-align:left;font-size:clamp(36px,4vw,56px);margin-bottom:28px}

/* home */
.intro-text{max-width:1080px;margin:0 auto;padding:120px 48px;letter-spacing:.14em;font-size:16px}
.intro-text p+p{margin-top:28px}
.solutions{background-color:#f4f2f1;background-size:cover;background-position:center;padding:64px 32px 24px;position:relative}
.solutions::before{content:"";position:absolute;inset:0;background:rgba(246,244,243,.82)}
.solutions>*{position:relative}
.acc{border-bottom:1px solid #777;margin:0 0 0}
.acc summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;padding:22px 28px}
.acc summary::-webkit-details-marker{display:none}
.acc summary span{font-family:var(--serif);font-size:clamp(30px,4.6vw,58px)}
.acc summary i{position:relative;width:20px;height:20px}
.acc summary i::before,.acc summary i::after{content:"";position:absolute;background:#111;left:50%;top:50%;transform:translate(-50%,-50%)}
.acc summary i::before{width:18px;height:3px}.acc summary i::after{width:3px;height:18px;transition:.2s}
.acc[open] summary i::after{height:0}
.acc p{padding:0 28px 30px;max-width:900px;font-weight:300;font-size:16px}
.vision{padding:96px 24px 120px;text-align:center}
.vision h2{font-size:clamp(28px,3.6vw,46px);max-width:1020px;margin:0 auto;line-height:1.35}
.clients{background:#000;padding:56px 40px 110px}
.client-row{display:flex;gap:12px;overflow-x:auto;padding:0 40px;scroll-snap-type:x mandatory}
.client{flex:0 0 245px;scroll-snap-align:start}
.client img{width:245px;height:320px;object-fit:cover;border-radius:8px}
.client figcaption{color:#fff;font-size:15px;margin-top:22px}
.reviews{padding:48px 24px 64px;background:linear-gradient(90deg,#dfc8c0,#fff)}
.reviews blockquote{max-width:1000px;margin:0 auto;position:relative;text-align:center;padding:0 120px}
.reviews blockquote p{font-size:17px;line-height:1.65}
.q{position:absolute;font-family:var(--serif);font-size:110px;line-height:1;font-weight:700}
.q1{left:0;top:-14px}.q2{right:0;bottom:30px}
.reviews cite{display:block;font-family:var(--serif);font-style:normal;margin-top:56px;font-size:16px}
.contact{display:grid;grid-template-columns:1fr 1.4fr;gap:60px;padding:56px 32px 80px;border-bottom:1px solid #777;margin:0 0 0}
.contact h2{font-size:clamp(40px,4.6vw,62px);display:flex;align-items:center;gap:6px}
.asterisk{font-family:var(--sans);font-weight:700;font-size:1.4em;line-height:.6}
.contact-intro p{font-weight:300;font-size:16px;margin:18px 0 0 26px;max-width:280px}
.contact-form{display:flex;flex-direction:column;gap:26px;padding-top:24px}
.contact-form .row{display:grid;grid-template-columns:1fr 1fr;gap:20px}
.contact-form label{display:flex;flex-direction:column;font-size:14px;gap:4px}
.contact-form input,.contact-form textarea{border:0;border-bottom:1px solid #111;font:inherit;padding:8px 0;outline:none;background:transparent;resize:vertical}
.contact-form button{background:#fff;cursor:pointer;font:inherit;font-size:14px;padding:10px;margin-top:0}
.contact-form button:hover{background:#111;color:#fff}
.badges{display:flex;gap:40px;justify-content:center;align-items:center;padding:40px 24px}
.badges img{height:110px;width:auto}

/* split layouts */
.split{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:center;padding:80px 64px;max-width:1280px;margin:0 auto}
.split-text p+p{margin-top:22px}
.split-text h2{font-size:clamp(26px,2.6vw,36px);margin-bottom:22px}
.split-img img{width:100%;height:auto;object-fit:cover}
.about-split .split-text{padding-left:40px;font-size:15px}
.brands{text-align:center;padding:24px 24px 80px}
.brands h2{font-size:clamp(26px,2.6vw,36px);margin-bottom:56px}
.logo-grid{display:grid;grid-template-columns:1fr 1fr;gap:70px 40px;max-width:1100px;margin:0 auto 70px;align-items:center;justify-items:center}
.logo-grid img{max-height:200px;max-width:380px;width:auto}

/* services */
.svc-grid{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid #111}
.svc-cell{border-right:1px solid #111;border-bottom:1px solid #111;display:flex;flex-direction:column}
.svc-cell:nth-child(3n){border-right:0}
.svc-copy{padding:40px 40px 32px;min-height:380px}
.svc-copy h3{font-size:clamp(28px,2.8vw,40px);margin-bottom:34px}
.svc-copy p{font-weight:300;font-size:15px}
.svc-cell img{width:100%;aspect-ratio:1/0.92;object-fit:cover;margin-top:auto}
.fractional{margin:40px;padding:140px 24px;background-size:cover;background-position:center;text-align:center;color:#fff;display:flex;flex-direction:column;align-items:center;gap:14px;position:relative}
.fractional::before{content:"";position:absolute;inset:0;background:rgba(80,70,65,.35)}
.fractional>*{position:relative}
.fractional h2{font-size:clamp(28px,3vw,42px)}
.fractional p{font-weight:300;margin-bottom:12px}

/* work */
.work-grid{columns:2 420px;column-gap:26px;max-width:1100px;margin:0 auto;padding:0 24px 80px}
.tile{display:block;break-inside:avoid;margin-bottom:26px;border-radius:12px;overflow:hidden;background:#f3f3f3}
.tile img,.tile video{width:100%;height:auto}
.tile img{transition:transform .4s}.tile:hover img{transform:scale(1.03)}
.lightbox{position:fixed;inset:0;background:rgba(0,0,0,.88);display:flex;align-items:center;justify-content:center;z-index:100;cursor:zoom-out}
.lightbox img{max-width:92vw;max-height:92vh}

/* tools */
.tools-intro{text-align:center;max-width:820px;margin:0 auto;padding:80px 24px 40px}
.tools-intro svg{margin:0 auto 32px}
.tools-intro h2{font-size:clamp(26px,2.6vw,36px);margin-bottom:22px}
.tool-img{display:flex;flex-direction:column;align-items:center;gap:32px}
.tool-logo{max-width:260px}
.tool-name{text-decoration:underline;font-size:14px}
.tool .split-text p{font-size:15px}

/* restaurant */
.resto-intro h2{font-size:clamp(26px,2.4vw,34px)}
.strip{display:grid;gap:0}
.strip.three{grid-template-columns:1fr 1fr 1fr}
.strip img,.strip video{width:100%;height:520px;object-fit:cover}
.strip.influencer{grid-template-columns:1.1fr .5fr 1.2fr 1.15fr;gap:12px;margin-top:28px}
.vertical{writing-mode:vertical-rl;transform:rotate(180deg);font-size:clamp(40px,5vw,68px);display:flex;align-items:center;justify-content:center;line-height:1}
.center-copy{max-width:860px;margin:0 auto;padding:80px 24px;text-align:center}
.center-copy.wide{max-width:1180px;font-size:17px;text-align:left;padding:120px 32px}
.center-copy h1{font-size:48px;margin-bottom:18px}
.center-copy p+p{margin-top:16px}

/* industry pages */
.trio{margin-top:26px;font-family:var(--serif);font-size:20px}
.industries{display:flex;gap:12px;padding:64px 32px;overflow-x:auto}
.industries figure{flex:1 0 220px}
.industries img{width:100%;height:340px;object-fit:cover}
.industries figcaption{font-family:var(--serif);font-size:20px;margin-top:14px}
.svc-section{padding:64px 32px 90px;background-size:cover;background-position:center;text-align:center}
.svc-section h2{font-size:clamp(36px,4vw,56px);margin-bottom:48px}
.svc-cards{display:grid;grid-template-columns:repeat(4,1fr);gap:36px 40px;background:#fff;max-width:1140px;margin:0 auto;padding:40px;text-align:left;box-shadow:0 2px 14px rgba(0,0,0,.08);border-radius:4px}
.svc-card h4{font-family:var(--sans);font-size:14px;font-weight:400;margin-bottom:14px}
.svc-card p{font-size:13px;font-weight:300}
.center-cta{text-align:center;padding:36px 0 60px}

/* referral */
.referral-top{padding:0;max-width:none;gap:24px;align-items:stretch}
.split-img.full img{height:100%;min-height:640px}
.referral-top .split-text{padding:80px 40px 40px 0}
.referral-top h4{font-size:15px;font-weight:700;margin:26px 0 12px}
.referral-top ul{padding-left:20px}
.rewards{display:grid;grid-template-columns:260px 1fr;padding:56px 40px 70px;background:radial-gradient(circle at 40% 80%,#fff3d9,transparent 40%),radial-gradient(circle at 80% 20%,#f5e8e1,transparent 45%)}
.rewards h4{font-family:var(--sans);font-size:17px;font-weight:500;padding-top:8px}
.reward-list p{font-size:clamp(22px,2.6vw,32px);font-weight:200;line-height:1.5}
.why-refer{background-size:cover;padding:70px 14% 50px}
.why-refer h2{font-size:clamp(36px,4vw,56px);margin-bottom:24px}
.why-refer p{font-size:16px;max-width:800px}.why-refer p+p{margin-top:28px}

/* partner */
.offer-img{max-width:820px;margin:0 auto;padding:20px 24px 60px}

/* blog */
.blog-wrap{max-width:1180px;margin:0 auto;padding:60px 32px 90px}
.post-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(250px,1fr));gap:32px}
.post-card{border:1px solid #e5e5e5;text-decoration:none;display:flex;flex-direction:column;transition:.2s}
.post-card:hover{box-shadow:0 6px 20px rgba(0,0,0,.08)}
.post-card img{width:100%;aspect-ratio:4/3;object-fit:cover}
.pc-body{padding:22px 24px 30px}
.meta{font-size:12px;color:var(--muted);margin-bottom:14px}
.post-card h3{font-size:22px;margin-bottom:14px}
.excerpt{font-size:14px;display:-webkit-box;-webkit-line-clamp:3;-webkit-box-orient:vertical;overflow:hidden}
.post-wrap{max-width:980px;margin:0 auto;padding:40px 24px 90px}
.back{font-size:14px;text-decoration:none}
.post{border:1px solid #e5e5e5;margin-top:30px;padding:60px 96px}
.post h1{font-size:clamp(28px,3vw,38px);margin-bottom:28px}
.post h2,.post h3,.post h4{font-size:20px;margin:30px 0 8px}
.post p{margin-bottom:14px;font-size:16px}
.post figure{margin:20px 0}
.post ul,.post ol{padding-left:24px;margin-bottom:16px}
.share{border-top:1px solid #e5e5e5;margin-top:36px;padding-top:18px;font-size:13px}

/* footer */
.site-footer{display:grid;grid-template-columns:1.2fr 1fr 1fr;gap:24px;padding:64px 40px 40px;font-size:13px;align-items:end}
.foot-col{display:flex;flex-direction:column;gap:4px}
.foot-logo{height:38px;width:auto;margin-bottom:18px}
.foot-col a.plain{text-decoration:none}

/* responsive */
@media (max-width:900px){
  .site-header{padding:12px 20px}
  .burger{display:flex}
  .desktop-only{display:none}
  .main-nav{position:fixed;inset:58px 0 auto 0;background:#fff;flex-direction:column;gap:22px;padding:28px 24px;font-size:20px;transform:translateY(-130%);transition:.25s;box-shadow:0 10px 20px rgba(0,0,0,.06)}
  .nav-open .main-nav{transform:none}
  .mobile-only{display:inline-block;align-self:flex-start}
  .intro-text{padding:72px 24px;letter-spacing:.06em}
  .split,.contact{grid-template-columns:1fr;padding:48px 24px;gap:36px}
  .about-split .split-text{padding-left:0}
  .svc-grid{grid-template-columns:1fr}.svc-cell{border-right:0}.svc-copy{min-height:0}
  .svc-cards{grid-template-columns:1fr 1fr;padding:28px}
  .strip.three,.strip.influencer{grid-template-columns:1fr}
  .strip img,.strip video{height:380px}
  .vertical{writing-mode:horizontal-tb;transform:none;padding:24px}
  .reviews blockquote{padding:0 30px}.q{font-size:60px}
  .rewards{grid-template-columns:1fr;gap:16px}
  .referral-top .split-text{padding:0 24px 40px}
  .split-img.full img{min-height:360px}
  .site-footer{grid-template-columns:1fr;align-items:start}
  .post{padding:32px 22px}
  .fractional{margin:20px}
  .logo-grid img{max-width:70%}
  .work-grid{columns:1}
}
.contact-form input,.contact-form textarea{width:100%;min-width:0}
.contact-form .row{grid-template-columns:minmax(0,1fr) minmax(0,1fr)}
@media (max-width:900px){.contact{grid-template-columns:minmax(0,1fr)}.contact-form .row{grid-template-columns:minmax(0,1fr)}.client-row{padding:0}.clients{padding:48px 20px 70px}}